headlines and captions graphic: megaphone on a blue gradient background

Why Headlines and Captions Matter: Unleashing the Power of Surprise and Subversion

In the ever-evolving realm of content creation, crafting catchy headlines and captions is a fundamental skill. The ability to capture attention and spark intrigue in a world inundated with information is no small feat. While the conventional advice of adding value, being clear and concise, and eliciting emotion certainly holds merit, there is an often-underutilized […]

Storytelling Online with Engaging Content

The Power of Updating Your Old Content: Boost Your Rankings and Improve SEO

In the fast-paced world of digital marketing, staying ahead of the competition and maintaining a strong online presence is crucial for success. While creating fresh, high-quality content is important, many website owners overlook the power of updating their existing content. In fact, regularly revising your old content can significantly impact your search engine rankings and […]

everyone is an influencer by Kelly Keenan book cover

Book Review—Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter Most

This book review on Savvy-Writer about Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter the Most by Kelly Keenan was made possible by IdeaPress Publishing and LaunchTeam and Amplify pr. Let’s take a closer look at what it means to build a brand and influencer marketing to grow your company’s awareness, […]

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Why Are Freelance Writers and Copywriters in Demand?

Freelance writers and copywriters may be in demand now more than ever because of the coronavirus. Why? Because marketing departments and agencies struggle to keep up with content demands, from coronavirus communications to blog content, email marketing, campaigns, and more. As a member of my local chamber of commerce, my website is listed in the […]