Writing content (seo) for the web is different than writing for print publications such as magazines and newspapers. Remember, readers use different types of devices such as laptops, iPads (and others), cell phones, etc. to read information online. Even the internet browser makes a difference. Information may appear differently when viewed in Google Chrome vs. Internet Explorer. The biggest obstacle is that readers could become impatient if they have they have to take a lot of time to read a blog post or article. They prefer information that’s quick to read.
Follow the 7 easy steps below to improve your web content writing. Your customers and readers will appreciate it.
Writing Web Content That Works in 7 Easy Steps
Know your target market. Before you write content for the web, know your target market. If you don’t know ‘who’ the target market is, the content will be irrelevant.
Write catchy headlines and taglines. There’s a reason why tabloids, entertainment magazines, women’s magazines, men’s magazines, etc. sell. The catchy headlines and taglines ‘hook’ readers over and over again.
Writing headlines and taglines can take anywhere from 30 minutes to one hour. Yes, it can take that long to write an award-winning headline for an award-winning article.
Get to the point. When writing for the web, it’s important that content gets to the point. Don’t use industry jargon, unless of course, your target market is professionals who’ll understand what the content. Use simple language that can be read quickly.
Link to helpful internal and external links. Make sure to link to internal pages and posts within your website in addition to external links that will be helpful to readers. Look for web content that is clear, concise, and precise. Make sure it’s targeted to your market.
Use the ‘right’ keywords and phrases. Web content writing includes incorporating the ‘right’ keywords and phrases for your company. Don’t stuff content with keywords because Google and other search engines will penalize you.
When using keywords and phrases within web content, make sure it flows and doesn’t sound forced. Sometimes, it takes experience when it comes to web content writing. Your company can always hire a freelance writer to handle all of your web content writing.
Write short paragraphs and use bullet points. Web content (seo) needs to be easy to read; otherwise, you may lose readers along the way. Use bold headlines and bullet points to get your point across.
- Know your target market.
- Create catchy headlines and taglines that will hook readers.
- Use the right keywords/phrase (seo) for your web content.
- Web content writing (seo) may take more time if you’re not experienced writing for the web.
- Write short paragraphs. Use bullet points.
- Link to helpful internal and external links.
- Get to the point.