In the fast-paced world of content creation and digital marketing, it’s easy to fall into the trap of chasing vanity metrics. Examples include subscriptions, follower counts, and views. These numbers may look impressive on the surface. However, they often need to reflect the true success of a marketing campaign. The key to driving revenue and […]
Category Archives: Content Marketing
Why Headlines and Captions Matter: Unleashing the Power of Surprise and Subversion
In the ever-evolving realm of content creation, crafting catchy headlines and captions is a fundamental skill. The ability to capture attention and spark intrigue in a world inundated with information is no small feat. While the conventional advice of adding value, being clear and concise, and eliciting emotion certainly holds merit, there is an often-underutilized […]
Effective Digital Marketing Ideas for Real Estate Agents: Boost Your Online Presence
In today’s highly competitive real estate market, establishing a strong online presence is crucial for real estate agents looking to attract clients and generate leads. Digital marketing offers a wide range of opportunities to reach and engage with potential buyers and sellers. In this blog post, we will explore effective digital marketing ideas specifically tailored […]
Book Review—Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter Most
This book review on Savvy-Writer about Everyone is an “Influencer”: Building a Brand by Engaging the People Who Matter the Most by Kelly Keenan was made possible by IdeaPress Publishing and LaunchTeam and Amplify pr. Let’s take a closer look at what it means to build a brand and influencer marketing to grow your company’s awareness, […]
What Marketers Need to Know about Data
This guest post is from Ruben Ugarte, founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also maintains a popular blog with more […]