Consider this Amandah’s Freelance Writer’s SEO guide to optimizing your company’s blog/website. Take the struggle out of optimizing your blog/website with these ridiculously easy SEO habits. SEO doesn’t have to keep your management team up at night. Although there’s a science behind SEO, it doesn’t have to be tricky or complicated. Basically, you use keywords/phrases and [...]
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Question: Is article marketing dead? Answer: According to Jeff Herring, “No, it’s not.” However, the way you approach article marketing needs to shift if you want to attract the ‘right’ people to your website. These people will purchase your products and services. Article marketing includes the following: • Content creation includes audio, text and video. Content [...]
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Are your email marketing campaigns opened all or most of the time? If you’re experiencing lackluster results, follow the guidelines below to increase the number of times your campaigns are opened. Remember to avoid SPAM words such as Free and Urgent. Proofread emails carefully — you never know who’s reading them! How to Create Marketing [...]
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Many small business owners and solo professionals are D.I.Y enthusiasts or do it themselves because they haven’t found a business with the products and services (customer) they’re looking for or expect. I tend to fall into the latter. When it comes to web design, I cringe and run screaming from the room when I view [...]
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How many subscribers open your email campaigns and newsletters? If your open rate is lackluster, perhaps it’s time to reevaluate your subject lines. Believe it or not, most subscribers take 2-5 seconds to decide if they’ll open your email. Does your subject line make them want to open your email? Why would they care about [...]
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