Tips to Getting Email Campaigns and Newsletters Opened

How many subscribers open your email campaigns and newsletters? If your open rate is lackluster, perhaps it’s time to reevaluate your subject lines. Believe it or not, most subscribers take 2-5 seconds to decide if they’ll open your email. Does your subject line make them want to open your email? Why would they care about […]

How to Communicate with External and Internal Customers

As a writer, I pay attention to what people write and say. I do my best to be an astute listener and reader. Communications is my business. Lately, I’ve been reflecting on my previous work experience and the communications I’ve had with people over the years. I think about the emails I wrote and received […]

How to Generate Leads and Sales

What is marketing? Marketing is about sharing value with new and existing customers. It’s not about being pushy or manipulating potential customers into purchasing your products and or services. Its’ not about treating people as if they’re cats; waving sparkly, razzle dazzle marketing campaigns in front of them won’t work. They’ll see through the ‘smoke […]

Cool and Useful WordPress Plugins

If you use WordPress.org, you’re probably familiar with plugins. Make sure you don’t go overboard with plugins because your hosting company may not have the ‘space’ for your website if it contains a lot of plugins. Of course, you could purchase a ‘higher’ hosting package that gives you more space on a server. It’s something […]