How to Influence People Through Social Media Updates and Other Content

Do you struggle with writing social media updates because you’re unsure how long they should be?

Does writing a blog post send chills up and down your spine because you don’t know if you should write 500 or 1,600 words?

Do you want to faint at the thought of writing headlines for your content because you don’t know if it should be short or long?

If you answered YES to the above questions, you’re not alone.

I even question the right length for social media updates, SlideShare presentations, headlines, etc. Is the ideal Twitter update 100 characters? Or is it 71-100? Are 6 word headlines optimal? Or can you go over? It’s enough to drive you insane!

The most important thing to remember is to write for your audience and focus on what you’re writing. For example, if the ideal blog post is 1,600 words but your audience prefers 500-700 words, give them what they want.

If you’re selling merchandise, you may consider writing a headline of 10 words or more. David Ogilvy, a master advertiser, had research conducted on headlines. The study revealed that short headlines are good for readership.However, longer headline tended to sell more merchandise.

Remember, Google doesn’t buy from you. Your customers and clients buy from you!

The infographic below from SumAll, as seen on Buffer, will help take the pain out of trying to figure out the ideal social media updates, podcast lengths, size of images and more.

I hope you’ll find this infographic insightful. If you’re uncertain about some of the data, test it.

If you use Twitter, write a shorter Twitter update to see how your audience responds. Did your post get retweeted? How about replies did you receive? Testing social media updates gives you a good idea of what your audience wants and needs.

Your business is unique. What works for another business may not work for your audience and that’s okay. And sometimes, its best to ignore your competition. After all, they’re not you and you’re not them. You don’t want to sabotage your business by following someone else, do you?

Copy marketing strategies and tweak them to fit your business and use marketing tools that work for your business.

To save the infographic to your desktop, right click on it and choose Save Image As. You may want to print it out too. Consider bookmarking this post so you can easily refer back to it.

Infographic: Never Write the Wrong Social Media Updates Again!

Learn the Ideal Length of Social Media Updates from Savvy-Writer.

Infographic attribution: http://blog.bufferapp.com.

BONUS!

Are you thinking about starting your own business? You’ll want to purchase a domain name. According to Moz, some of the best domains have the following characteristics:

  • Short
  • Easy to remember
  • Easy to spell
  • Have a .com extension
  • Branded and descriptive
  • No hyphen
  • Do not have numbers

My domain, Savvy-Writer, has a hyphen. Why? Because I wanted it to stand out. Also, I think SavvyWriter.com was taken.

But there is another reason why you may want to use a hyphen: Sex. 

For example, I used to write, and now sometimes guest blog for, Travel-Writers-Exchange.com. If the owners didn’t use a hyphen, the domain name would be TravelWritersExchange.com. While sex sells, you may not want it to appear in your domain name, unless it is your business and industry. No judgment here!

Keep in mind that domain brokers buy variations of domain names. If the the one you want is taken, you either have to think of another domain name or buy it from a broker. This may cost your thousands of dollars.

I don’t see anything wrong with having a hyphen in my domain name. I haven’t had a client say to me, “I can’t hire you as my content writer. Your domain has a hyphen in it!”

If you’re concerned about adding a hyphen to your domain name, think of another one.

Over to you. What do you think about these optimal lengths? How long are your social media updates, blog posts, headlines, etc.? Let me know in the comments below.

What Do Images Have in Common with Wedding Dresses?

Resize Images with Adobe Photoshop CSClick here to listen to the audio version of this post, Savvy-Writer Monthly Snippet-September.

For the past few weeks, I’ve been having many conversations with people about images. From choosing the right images for their blog, website or social media networks to high resolution images, I’ve been involved in a series of conversation regarding images.

Images add that extra something special to your website, blog, or social networks.

Using the right images on your blog, website, or social networks adds to the value of your content. However, you want to make sure photos look good. Read on to find out what images have in common with wedding dresses [Read more...]

3 Effective Ways to Boost Your Health and Wellness Blog

How to Get the Most Out of Your Health and Wellness Blog

How to Shape Up Your Health and Wellness Blog from Savvy-Writer

Description unavailable (Photo credit: MVWorks)

Many health and wellness professionals may struggle with blogging for their health and wellness blog.

For example, you may not think you have enough time to blog. Perhaps you don’t know who your audience is or what they want.

Do you focus on both mental and physical health, or one or the other?

When you write blog posts, the main factor to keep in mind is your target audience. What do they want and need? You’ll also want to read comments (if comments are activated) because you can find great blog topics within them.

Read on to discover how to improve your health and wellness blog. 

Brainstorm for blog ideas for your health and wellness website

As mentioned above, you can find blog topics within the comments on your health and wellness blog. For example, if you notice that people keep posting information about how they’re unsure how to mediate, you could write a blog post such as, “Meditate 10 Minutes a Day with These Simple Techniques.” Perhaps you’ve taken a class on how to do Bikram Yoga. You could write a blog post such as “How to Do Bikram Yoga from the Comfort of Your Home.” Make sure you include images or even a video (provide a transcript). Ideas are all around. All you have to do is open to the possibility of them and take your content writing to the next level.  [Read more...]

How to Be Smarter about Email Marketing

Email Marketing Best Practices

Many small businesses use email marketing to connect with their customers and clients. However, you want to make sure you follow email marketing best practices. For example, you don’t want to add anyone to your email database who did not ask to be added. This is not an email marketing best practice. In fact, your business could be marked as Spam. When this happens, your company loses credibility.

It’s important to add value to your target market. Don’t send an email newsletter if you don’t have anything of value, whether it’s a blog post, article, or an offer. Remember, most people receive a staggering number of emails throughout the day, week, and month. You want to keep them on your list and most importantly, you want them to share your emails with everyone they know.

Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Mobile marketing is huge. If your emails don’t show up correctly on a smartphone or tablet, you won’t convert those users. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions. Before you send out an email, preview and test it. Look at everything from the text to color scheme. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. [Read more...]

How to Choose the Right Social Media Network without Pulling Your Hair Out

Facebook, Twitter, Pinterest, YouTube, Google Plus, LinkedIn… The list goes on and on.  If you’re a small business owner, social media can overwhelm you. Why? Because you have many choices available to you, but you may not know which networks are best for you and your business.

The good news is that you don’t have to use every social network that’s available to you.

You can choose one or two that fit your business and get to know them, inside and out. For example, if you’re a chef who want’s to open his/her own restaurant, Facebook could work for you. Why? Because it’s media driven and you can upload stunning photos of your delicious creations.

If you’re a CPA, you could use Twitter and tweet tips about taxes, bookkeeping and anything else related to accounting for business. Maybe you specialize in small businesses. You could tweet tips specifically for small business owners. Twitter could be the best social network for your business.

Choosing the right social network for your small business depends on your business and target audience. [Read more...]