In his blog post If you’re looking for more traffic, STOP!, Derek Halpern, owner of Social Triggers makes a good point: You don’t want web traffic, you want readers.
Why are so many entrepreneurs and corporate conglomerates beating the SEO drum when they should be focused on beating the drum to get more readers on their websites?
Traffic doesn’t pay, but readers do. They pay by commenting on your posts. They pay by tweeting and liking your poss. They literally pay by purchasing your products and services. Treat them with the respect they deserve. They’re more than numbers on your Google Analytics spreadsheets!
SEO and Web Traffic or Fans and Readers: What or Who’s More Important?
There’s nothing wrong with implementing ethical SEO techniques so your blog or website ranks well in search engines like Google, Bing, etc. However, it’s more important to focus on your target audience aka fans and readers. SEO alone doesn’t get you noticed or sales. Readers turn into fans and eventually turn into followers and buyers. [Read more...]