Are you dreaming of becoming a published author? Do you want to become a rich or poor author? Do you know the difference? Many writers want to become published authors, but they don’t know how to become a rich and successful author. It’s fantastic if you visualize your book on the #1 Best Sellers List, but what else do you have to offer your readers? The fact is your book is a ‘stepping stone’ for your writing career. If that’s what you desire.
It’s not enough to publish your book or novel if you want to earn millions and millions of dollars. That may be difficult for some writers to hear but it’s the truth. Robert Kiyosaki, author of the Rich Dad book series wrote his #1 Best Seller Rich Dad Poor Dad in order to sell his Cash Flow Game. His book was the first step. He also offers coaching and education. Robert understands multiple streams of income!
According to Steve Harrison, owner of Reporter Connection and Quantum Leap Publicity and Marketing Program, the following is the difference between rich and poor authors:
1. Don’t have a marketing plan.
2. They only have a book to promote.
3. They’re concerned with copyrighting.
4. They do not have an offer.
5. They sell books one at a time.
6. They have little or no publicity.
7. They don’t have a system that works.
8. They operate alone.
1. They have marketing plan.
2. They have a book but offer additional products and services such as a game, coaching, workshops, classes, education, etc. The book is the brochure for their additional offerings. FYI: They think like a sports player and earn income from other offerings.
3. Their most valuable asset is their list of customers and prospects.
4. They give offers and obtain email addresses.
5. They sell books in volume
6. They’re aggressive with publicity and rely on other ways to receive exposure they can control such as a radio show, newsletter, contributing articles to newspapers, magazines, and websites; seminars, webinars, etc.
7. They have a system that works.
8. They have support and don’t work alone; they have a team of people.
F = Focus plan A = A lot more exposure M = Models that work E = Execute plan
You may think the above list applies only to non-fiction authors but think again. Even fictional authors offer their readers and prospects products such as television shows and movies based on their books (example is Pretty Little Liars), t-shirts, games, mugs, posters, action figures, and other merchandise. To use a clichéd phrase from the 1990s, “Think outside of the box!”
- 6 Key Lessons On Wealth Building From Rich Dad, Poor Dad (bossip.com)
- Personal Branding Interview: Ken McElroy (personalbrandingblog.com)
- LA Times Festival of Books Features Self-Published Titles from AuthorHouse (prweb.com)
- Three Free Amazon Marketing Options Prepare Self-Publishing Authors for Success (prweb.com)
- Unpublished Fiction Authors Print Ready Competition (your-story.org)
- Tips for self-published authors to ensure a smooth review (teleread.com)