Some people believe that having great writing skills is not necessary when writing for the web. This cannot be farther from the truth. It’s not necessary to write like John Steinbeck or any other literary giant; however, you’ll obtain expert or authority status quicker if you have good writing skills.

Small business owners do not have to possess excellent writing skills, but it’s necessary to have an understanding of basic grammar and punctuation. How’s your knowledge of the comma? What about quotation marks? Some people write run-on sentences that go on forever and ever and they do not use punctuation to separate conjunctions and they do not know when to stop writing. That was just an example!

Writing skills can be learned if you have the time. Most small business owners would like to make a profit from their business. Marketing, advertising, and networking (used a serial comma) will take up a lot of time. Hiring a freelance writer to write articles and blog posts will save you time and money in the long run. Plus, a freelance writer will be knowledgeable about SEO, SEM, and SMO.

Small business owners may not have the time to acquire writing skills. Freelance writers can alleviate the pressure of writing for your website. They can write blog posts that are rich with SEO. You can either provide a keyword list to freelance writers or pay them extra to research keywords for your site.

Writing skills are important even when you write short blog posts. You want to be taken seriously as a business person. Unless you’re writing a celebrity blog or some other “off beat” topic, good writing skills are still necessary for the web.

Writing can be intimidated for some people. Take the pressure off of you by hiring freelance writers. They enjoy writing and will be happy to write for your website(s). Besides, who wants to do something they do not want to do? It’s all right to ask for help!

Rebecca

How would you rate your writing skills?

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Today (Nov 23) is National Freelancers Day in the UK – in recognition of the contribution freelancers make to the UK economy. How did your show your freelancer your appreciation for his or her work? There’s still time left to tell or show your freelancer how they’ve contributed to the value of your business.

Rebecca

How are you celebrating National Freelancers Day?

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Freelance writing from home has many benefits to it. One benefit is that freelance writers save businesses money. How? A freelance writer usually works from home, unless a company requires them to work on site. Otherwise, there’s no need to budget for extra space or office supplies. Another benefit of freelance writing from home is that writers are not distracted when they write. Kids are in school or with a babysitter and pets can be at a doggie or kitty daycare. Writers are focused on their projects and adhere to their hours. This is serious business!

Freelance writing from home saves businesses money on costs such as health insurance. Most writers carry their own health insurance because they are self-employed. This can save a company’s bottom line and budget. Plus, a company will not have to pay sick time.

Businesses that are going green will love the fact that freelance writers work from home. There’s no need for a writer to drive 50 miles round trip to add to noise or atmospheric pollution. Meetings can take place via SKYPE. The environment will benefit from one less driver on the road.

Freelance writing from home has benefits for businesses. Writers meet or exceed deadlines, they stay objective, and stay out of office politics. More importantly, they can fill in when staff writers go on vacation or maternity leave!

Many writers have diversified portfolios which means she will understand your industry. Don’t forget about SEO. It’s important to optimize your website. This is yet another benefit because freelance writers stay on top of current writing trends, especially those that involve SEO, SEM, and SMO.

Go ahead and hire a freelance writer today and watch as the savings build up. With all the money that you’ll save, you can add solar panels to your office building and really go green!

Rebecca

When will you hire a freelance writer?

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Many people communicate via email because it’s cheaper and faster. It will probably not go away anytime soon. It’s simple and efficient, but how personal is email communication? Before the internet and email, people communicated by telephone. Freelance writers would contact their clients and then meet them in person. Phone communication is more personal and it has many benefits. You may think I’m crazy, but communicating by phone is worthwhile.

Phone communication is more personal versus email. You get to speak directly with your clients’ which helps you get more of a “sense” for what it is they’re looking for. Freelance writers can ask their questions at once versus emailing back and forth which can take up a lot of time.

Benefits of phone communication

• Phone communication is quicker than email. It may be difficult to believe, but it’s true. You can cover a lot more ground in one phone call. You save time because you are not sending email after email. Freelance writers receive the clarification they require before and during a project. It’s a great way to ensure you’re on the same page as your client.
• Speaking on the phone breaks up the work day. Freelance writers, instead of emailing your clients call them. It gives you a break from typing a lengthy email. Plus, it gives your eyes a break from starring at the computer screen.
• Hearing your client’s voice is beneficial. You can get a “sense” if a client is satisfied or dissatisfied with your work. This is a great way to develop the client/writer relationship. You will be able to rectify anything straightaway versus waiting for an email.

Freelance writers do not stop email or other forms of communication. They are not bad forms of communication. However, it will serve you to become comfortable with phone communication. Remember, not all clients enjoy communicating via email. Some prefer phone communication. Make sure you’re flexible with your communication style so you don’t alienate clients.

Rebecca

How has phone communication helped you and your business?

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