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Automate Twitter Promotion and Marketing with Tweet Adder

July 31, 2009 By 1 Comment

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Small business owners who don’t want to spend a lot of time on social media sites such as Twitter, may be interested in purchasing Tweet Adder. It’s not the cheapest software on the market, but it could help you grow your business.

Getting web traffic to your website can be a daunting task if you don’t have a staff to help you out. Tweet Adder can help you gain ‘targeted’ Twitter followers and automate your Twitter posts.

Twitter has exploded and is not going away anytime soon. Oprah, CNN, and major celebrities ‘Tweet’ each day. If you’re a small business owner that would like to enter the social media market, Tweet Adder can assist you with your Twitter account.

Features of Tweet Adder

  • Find like-minded Twitter followers.
  • Increase Twitter traffic to your website to gain customers and increase profits.
  • Set and forget it because Tweet Adder runs daily.
  • Automate your scheduled direct messages.
  • Set-up multiple accounts and create unlimited Twitter profiles.

If you’re apprehensive about spending the money on Tweet Adder, try it before you buy it. Tweet Adder offers a ‘free demo’ that can be used on Mac OsX or Windows. Get to know the program and see if it’s for you and your small business.

The minimum to amount of hours to spend on social media is approximately 40 hours. Tweet Adder can free up some of the 40 hours. If you go on vacation you don’t have to worry about ‘Tweeting’ on your vacation. Your Twitter account will be updated daily!

Let’s face it, small business owners are focused on growing their business by getting in front of people NOT sitting in front of the computer. This is why they’ll outsource work to freelancers such as freelancer writers or SEO experts.

Small business owners who want to gain new customers via social media, consider purchasing Tweet Adder or at least download the demo version. Test the software and monitor your web traffic and sales. How did web traffic increase? How many new customers did you receive? What happened to your ‘bottom line’? Did it increase or decrease? Do some analysis so you can see how much value Tweet Adder added to your small business. If there’s a lot of value, purchase Tweet Adder. If not, find another software that will work for your business.

Savvy Writer Rebecca

How many Twitter applications do you use?

Filed Under: Overcoming Obstacles, Search Engine Marketing, Search Engine Optimization, Social Media, Tips and Tricks Tagged With: , , ,

The Who’s Who’s on Who and That

July 29, 2009 By Leave a Comment

As a freelance writer, I often check myself to make sure that I use certain words properly such as “who and that.” I recently wrote a personal statement for JFK University and had to look this one up. I had a “gut instinct” that I was using ‘who’ correctly, but wanted to make sure.

Apparently, you can use ‘who and that’ interchangeably. Normally, you used use ‘who’ when you are describing a person. For example, “Sara is who Matt is dating.” Who describes a person. Many people are know to use ‘that’ instead. Some people use ‘that’ to show their animosity towards someone.
For example, “Sara is that model looking woman dating Matt.”

The use of ‘that’ is to describe an object. For example, “The blue dress that Emily bought brings out her eyes.” Of course, some people will use ‘that’ to describe a person as in the example in the above paragraph.

Small business owners who send out newsletters may want to check their freelance writer’s work before it goes to customers. They could be misusing ‘who and that’ and you would never know it. Then again you may not care, but your customers may. One of your customers may be a former English teacher! Hopefully, she’s the teacher ‘who’ will overlook the errors. Otherwise, your newsletter could be ‘that’ thing to send her over the edge!

Savvy Writer Rebecca

When have you used who and that lately?

Filed Under: Freelance Writers, Freelance Writing Tagged With:

The Art of Networking — The Dont’s

July 27, 2009 By Leave a Comment

In the previous post, The Art of Networking, I covered The Do’s. Now it’s time to look at the The Dont’s of networking. Many small business owners don’t network effectively and end up frustrated because they don’t receive the results or referrals they’re looking for.

Networking is really an art form. If it’s not done properly, it can be pointless and time consuming. Small business owners who don’t network efficiently can waste a lot of time. More importantly, you may not make connections that can serve you.

Strength in Numbers

The Dont’s

  • Don’t pile up the business cards. You’ll receive a lot of business cards when you attend networking events. Instead of stacking them on a table or putting them in a shoebox, create a system. Put them in clear plastic business card holders and into a binder. Make sure to file them according to industry. You could staple each business card to a note card, write the person’s name and industry on the card then file them accordingly in a file box. This way if you’re looking for a realtor, you can go straight to the real estate section;
  • Don’t “chat” with the person next to you when someone is presenting a business. It’s rude and disrespectful not to pay attention to others when they speak. After all, they gave you their undivided attention when you spoke;
  • Don’t leave a networking event or meeting when it ends unless you DO have to be somewhere else. Mingle with people and get to know them;
  • Don’t just sit there, take notes. Listen to people when they speak and take notes because they may something that strikes a chord with you. If they do, you can speak with them when the meeting ends.

Small business owners, if you follow the dos and dont’s of networking you’ll be successful. Remember that networking is an art form. Take advantage of networking events and meetings and connect with others. Develop relationships with others and you’ll see an increase in your business and make some friends along the way.

Savvy Writer Rebecca

How are you at networking?

Filed Under: Networking, Overcoming Obstacles, Tips and Tricks Tagged With:

The Art of Networking — The Do’s

July 24, 2009 By Leave a Comment

Many small business owners don’t know how to network. When it comes to networking, people fall flat on their face. When you attend a networking event or meeting, the plan is to meet and greet as many people as possible to generate new business. Listen intently and takes notes. When the meeting ends, walk up to those you “connect” with and strike up a conversation.

Networking is more than just getting business. Unfortunately, small business owners don’t know how to network. The “operative word” in networking is “work.” Yes, you may have to pick up the phone or send an email to someone you meet at an event. You may have to get in your car and drive somewhere to have lunch or coffee. It takes some real effort to network.

Strength in Numbers

The Do’s of Networking

  • Make connections. Networking is about connecting and developing relationships. You must make the effort to reach out to people otherwise your business will be stagnate;
  • Trust your gut instinct. Just because you meet a ton of people at a networking event doesn’t mean that you MUST work with everyone. Work with people who are like-minded and that will add value to you and your business and vice versa;
  • Really listen to people when they speak. Give each person your undivided attention and take notes. You’d want them to listen to you so be respectful. Your notes can help you to decide whether or not to network with a person;
  • Create a business card filing system. When you receive a business card just don’t file it away in a folder or box. There are a couple things you can do. You can buy clear business card holders and put each business card in a holder and then into a binder. You could take each card, staple it to a note card, write the person’s name at the top, write down the business/industry on the note card, and place them in a filing box under different categories;

Small business owners can win big at networking. It really is a win-win situation. You can create long lasting relationships and gain business at the same time. Networking is not something that you can do in one day. You’ll need to pick up the phone, send an email, and meet with people. It’s NOT a one-time deal!

The art of networking is one of finesse and sincerity. Be sincere when you network with people and get to know them. Many small business owners attend networking events for one reason — to gain business. This is only part of it. Networking is more than increasing profits; it’s about getting to know and help each other grow each other’s businesses.

Savvy Writer Rebecca

How would you rate your networking skills?

Filed Under: Networking, Overcoming Obstacles, Tips and Tricks Tagged With:

What Makes a Good Tweet

July 22, 2009 By Leave a Comment

Many small business owners have taken advantage of social media sites such as Twitter. The plan is to drive as much traffic to a website in order to fulfill goals such as gaining new customers, keeping new customers, and adding to the bottom line. However, not all “Tweets” are created equally. To effectively use Twitter, you must post Tweets that will entice people to follow you and visit your website.

Everyone who’s anyone has a Twitter account. People use Twitter for many reasons, but small businesses use Twitter in the hopes to gain as many customers as possible and to increase profits. It’s a great way to be “viral” on the internet. You can reach millions of people with the click of a button.

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What makes a good Tweet?

  • Keep it simple, be yourself, and share value (thoughts, insights, and sources). Give people a reason to follow you and your business on Twitter. What value can you add to their life? Share insights into your industry and provide a link so people can read about your industry and or product/services;
  • Don’t overwhelm followers with “consciousness” updates. Yes, the majority of us would like to save the planet and improve our lives, but this can be overkill;
  • Pretend that you’re meeting your friends in a cafe or pub; keep short, sweet, to the point, and light.

Some small business owners don’t spend enough time on Twitter. You could set aside one hour each day to post your tweets. Twitter is so easy to use so there’s no excuse not to do it. If you must hire someone to do your social media for you, do it.

Small business owners, follow those who you believe are interested in the same thing you are or the business you’re in. There’s no need to follow everyone. Don’t just follow anyone, but don’t ignore them as well. Use your discretion.

Social media has become main stream and it’s not going away anytime soon. Take advantage of Twitter and start driving traffic to your website by Tweeting! You’d be surprised how many small business owners have benefited from social media endeavors such as Twitter. It may not happen overnight, but it will happen if you keep at it!

~ Savvy Writer Rebecca ~

What do you Tweet about on Twitter?

Filed Under: Overcoming Obstacles, Search Engine Optimization, Social Media Tagged With: , ,
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